Wool has inherent natural properties that benefit the planet in so many ways. The planet is choking from waste plastic and man-made fibres that are being discarded in its oceans and the land every single day. In terms of consumer fibre choice there is still a disconnect as to what contributes to being man-made, synthetic or plastic – which are all oil-based products that do not biodegrade and have high environmental impact to the planet.

Choose the World, #ChooseWool.

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Animation: Billy Hanshaw Studio
Voice Over: Alex James, musician, writer, cheese maker and Campaign for Wool supporter.

Sourced from Campaign for Wool.